What is a Trademark?
A trademark is a sign that you can use to distinguish your business’ goods or services from other traders. It can be in the form of letters, words, names, signatures, numbers, symbols, logos, titles, tags, shapes, colours, or any combination of these elements.
Make sure you meet all of the requirements below before registering your trademark:
- Your trademark can be represented graphically
- Your goods or services can be differentiated from other traders
- Your trademark must not consist entirely of signs which are descriptive of your goods or services
- Your trademark must not consist entirely of signs which are customary in current language or established practices of trade
- Your trademark must not be identical or confusingly similar to existing trademarks on the register
Type of Trademarks
Conventional Trademark |
 Word Mark |
 Figurative Mark |
 Composite Mark |
|---|---|---|---|
Non-Conventional Trademark |
Sound Trademark |
Motion Trademark |
 Color Trademark UPS Brown is a trademark color |
 Hologram Trademark |
 3D Shape |
 Aspect Of Packaging |
|
Collective / Certification Mark |
 Collective Mark |
 Certification Mark |
Note: All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for educational purposes only. Use of these names, trademarks and brands does not imply endorsement.
Singapore Trade Marks Act
The Singapore Trade Marks Act 1998 (2020 Revised Edition) was passed in 1998 to meet Singapore’s obligations under the Paris Convention for the Protection of Intellectual Property. Today, Singapore is a signatory to the following international conventions:
- Paris Convention
- Berne Convention
- Madrid Protocol
- Nice Agreement
- Patent Cooperation Treaty
- Budapest Treaty
- WIPO Copyright Treaty
- WIPO Performances and Phonograms Treaty
- UPOV (International Convention for the Protection of New Varieties of Plants) Convention
- The Geneva Act (1999) of the Hague Agreement concerning the International Registration of Industrial Design
The IPOS (Intellectual Property of Singapore) is a statutory board under the Ministry of Law that provides advice on IP laws and maintains the IP Registers. They also work with businesses to address their IP needs.
Trademark Registration Process
The detailed process is explained in the chart below based on the IPOS Website
Source: IPOS
How We Can Help?
Engaging an expert team is crucial to successfully registering a trademark. Advantages of hiring a professional team include:
- Reducing the likelihood of rejection by accurately completing and submitting the relevent trademark registrationform(s)
- Being able to handle questions or objections from the trademark registrar during the examination process, thereby increasing the likelihood of a successful trademark registration
- Saves time and effort
